Deliveroo, which focuses on delivering meals from more exclusive restaurants that haven't offered such a service, has a raft of big-name backers and is also entering Singapore, Hong Kong and Dubai.
Mr Aron said in the past few weeks the business had secured local restaurants such as Huxtaburger, 38 Chairs and Uncle in Melbourne and Spice Room, Red Lantern and Gelatissimo in Sydney for deliveries.
"Deliveroo is an end-to-end delivery service. We control the whole experience from the time you place an order to when it arrives. On EatNow and Menulog the restaurants have their own drivers," he said.
Deliveroo, which focuses on delivering meals from more exclusive restaurants that haven't offered such a service, has a raft of big-name backers and is also entering Singapore, Hong Kong and Dubai.
Mr Aron said in the past few weeks the business had secured local restaurants such as Huxtaburger, 38 Chairs and Uncle in Melbourne and Spice Room, Red Lantern and Gelatissimo in Sydney for deliveries.
"Deliveroo is an end-to-end delivery service. We control the whole experience from the time you place an order to when it arrives. On EatNow and Menulog the restaurants have their own drivers," he said.
Deliveroo will initially service the Melbourne suburbs of St Kilda, Prahran, South Yarra, Toorak and Richmond and Sydney's CBD, Haymarket, Potts Point, Kings Cross, Woolloomooloo, Darlinghurst, Elizabeth Bay, Rushcutters Bay and Surry Hills.
New suburbs will be added in coming weeks and the business intends to be in Adelaide, Brisbane, the Gold Coast and Perth by early 2016.
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